2026–27 Ski Lift Ticket Price Increases: Major Resorts Across Japan and Hakuba Compared

Niseko A one-day ticket common to all mountains costs 12,600 yen during the regular season.
It was introduced as a 5% increase in price from 12,000 yen last year to 600 yen.

In addition, the price will be set at 13,500 yen from December 24th to February 28th as a peak season.
This is an increase of 12.5% compared to the same period last year.

On the other hand, the price for early and spring was 8,800 yen, and the difference depending on when you skied was more obvious.

In terms of facilities, we also introduced plans to open the first section of a new eight-seater gondola in December 2026 at Niseko Village.

We are responding to periods of concentrated demand and updating lifts and gondolas at the same time.
However, individual price increases are not explained solely by capital investment.

Sapporo Kokusai is 1,000 yen, a price increase of approximately 16.7%.
The web price of 6,700 yen also exceeds last year's counter price.

Compared to the major resorts in Hokkaido, I felt this was a big change as the ski resort has always maintained low prices.

The video also mentions plans to change the senior classification from 60 and older to 65 and older starting from the 2027-28 season.

Please separate the prices for this season from the changes scheduled for the following season.

Kiroro is 400 yen, a price increase of about 4.5%.
Compared to other large resorts, the increase was relatively small.

The official web store offers information on discounts of up to 5%, and advance reservations for lift tickets, rentals, schools, etc. are also underway.

We looked not just at the prices at the counter, but also at the process of making purchases and reservations online.

The price of a one-day ticket at the counter will increase from 9,000 yen to 9,500 yen, an increase of 500 yen, or approximately 5.6%.
On the other hand, the online one-day ticket was introduced at 8,500 yen.

The difference from the counter is 1,000 yen.
There is also a system where you can charge your IC card and head straight to the gate.

In addition to allowing you to ski all 18 ski resorts, this revision has a big impact on price, including where you buy it.

Nozawa Onsen was 300 yen, a price increase of about 4%.
The regular period is 7,800 yen from December 19th to March 28th.

First skiing is 5,600 yen, Haruyama is 6,100 yen.
Rather than raising prices significantly on some days in the middle of winter, we have designed rates to be cheaper around the season.

Last season, it was open until May 6th even though there was little snow, so I would like to see it combined with its ability to ski for a long time.

On the other hand, the new purchase/recharge price for the website introduced in the video is 6,500 yen, which is cheaper than the previous year's counter price.

Prices and ticket types

Togakushi increases the price by 200 yen from 6,800 yen to 7,000 yen.

Runs

In terms of equipment, we introduced the introduction of a snow compaction truck with a winch that can be used to maintain steep slopes, as well as efforts to switch the power of Quad 6 to renewable energy.

Pay attention not only to changes in rates, but also to investments in maintenance and the environment.

For Karuizawa, the regular season one-day ticket price of 10,000 yen remains unchanged.
On the other hand, we introduced 12,000 yen for top season and 13,000 yen for high top season.

Last year, there was also a setting different from the regular price, so it is not accurate to see it as a ``uniform 30% increase from 10,000 yen''.

You need to check which category the day you will be using is.

Lift access remains free for elementary-school children and younger.
Utilizing artificial snow equipment, this season's first skiing event was scheduled to begin on October 31st.

In the summer, we use the same equipment to play in the snow, making snowmaking a year-round experience.

The price of a one-day ticket at the counter will increase from 16,200 yen to 16,700 yen, an increase of 500 yen.

However, what is more noteworthy is that the online one-day ticket has increased by 10% from 12,000 yen to 13,200 yen.

The difference with the counter amount has decreased from 4,200 yen the previous year to 3,500 yen.

Meanwhile, a 25-hour ticket will cost 39,000 yen from 34,700 yen at the counter, and 36,000 yen from 33,100 yen online.

This cannot be said to mean that the discount range has shrunk for all ticket types, as the difference between ticket prices at the counter and online is widening.

Even if the price of a one-day ticket at the counter is increased by about 3%, the impression will change depending on the type of ticket you actually choose.
This is a price revision that should be considered based on the number of days used and the method of purchase.

Hakuba The overall market is much different than it used to be.
The total number of people participating in the 10 ski events in the 2025-26 season introduced in the video is approximately 1,925,000.

Of these, about 1 million were Japanese and about 925,000 were foreigners.

Prices and ticket types

From here we are in the Hakuba area. The all-mountain one-day pass is 700 yen, a price increase of approximately 6.7%.

Runs

Efforts are also being made outside the slopes, such as common tickets, shuttle buses, GPS-linked guidance, bus stop guidance, and traffic control in congested areas.

The number of Japanese customers increased by 93% from the previous year, and the number of foreign customers increased from approximately 789,000 to approximately 925,000.

The total was 103% of the previous year's figure, but the change was in the visitor mix, rather than growth across every group.

I also mentioned that 204,877 people used the V2 shuttle on the north side.

I think the price range is rising as it transforms into an international mountain resort with 10 ski resorts.

This season, there are plans to update the Hannoki No. 3 Quad, which has been in use for about 35 years, and to start operating a new 6-seater lift, D3, starting in December.

Prices and ticket types

The one with the biggest increase in Hakuba this time is Tsugaike. It was introduced as a price increase of 1,600 yen, approximately 19.5%.

Run length

He also introduced a system in which 24 snowmaking machines have been added over two seasons to cover a route of approximately 4km.

It was not officially explained that the 19.5% increase was due to this investment.
However, at the same time as the price increases, ski resorts are also experiencing major changes in facilities that users can feel.

Happo-One is 1,100 yen, a price increase of approximately 12.6%, and will be 9,800 yen, the same as Tsugaike.

We are proceeding with the development of a new gondola and base area to replace the current gondola, and announced that the investment will be approximately 3.2 billion yen.

However, the new gondola is scheduled to open in December 2027.

In other words, even if this season's fares go up, you still won't be able to ride the new gondola.

Even though they cost the same 9,800 yen, the difference is that Tsugaike is a lift update for this season, while Happo-One is in the middle of investment for the future.

In the video, we introduced the change from 9,500 yen to 10,000 yen at the counter.
However, this season's ticket price includes a 500 yen IC card deposit.

I would like to consider the ticket price and the security deposit separately.

We introduced the cost as 9,500 yen for new purchases online and 8,200 yen for online charging to existing IC cards.

Even on the same day, there are big differences depending on how you buy, so if you simply look at the fact that the amount reached 10,000 yen, you will misunderstand the actual payment terms.

Iwatake is 500 yen, a price increase of approximately 7.1%.

Following the gondola renewal and base center renovation in 2024, we also introduced plans to upgrade the south lift from a 4-seater to a 6-seater in December 2027.

The next update is introduced as an investment of approximately 1.75 billion yen.

We focused on the price revision as part of the transition to a year-round mountain resort with an emphasis on summer tourism.

The price increase itself is relatively small at 300 yen, approximately 4.8%.

Meanwhile, in Norikura, Hakuba we introduced changes to the hotel's management structure and plans to renovate it into ``THE ALPS HOTEL HAKUBA'' through large-scale renovations.

The report also mentions the policy of concentrating management resources on ski resorts in response to aging ski resorts and the need to secure human resources.

I feel that this is the season to see changes in the resort as a whole, more than just price increases.

Last season, operations ended on March 15 due to lack of snow and rain.

Since it is a ski resort that features 100% natural snow, the approach to the conditions is different from Tsugaike, which uses artificial snow.

Prices and ticket types

Sanosaka was introduced as a revision from 5,400 yen to 5,700 yen. At the time of the video, no announcement of large-scale capital investment had been confirmed.

Opening information

I am concerned about how to stabilize the business period in a year of little snow.